Journeys to
the places where
coffee begins.

Small-group expeditions into the landscapes, communities, and traditions that shape extraordinary coffee.

Some journeys change how you see the world.
This one changes how you taste it.

Small group expeditions. Real connections. Stories that stay with you long after you return.

Origin 001 · Survey Ref. SV-001-26 · 13°41′N   89°10′W · Elev. 1,650 m
Founding Season

Goat Cherry Origins begins with our inaugural expedition to El Salvador. Every future origin will build on the relationships, stories and standards established here. You are looking at the first chapter, not the tenth.

Not tourism  ·  An apprenticeship in coffee culture
Small groupsDeliberately limited
Producer-ledAccess through relationships
Field documentationEverything recorded on site
Cultural interpretationPlace understood, not toured

OUR ORIGINS

Each origin tells a different story. The archive begins with one.

El Salvador

Founding expedition · 2027

Colombia

In scouting

Ethiopia

Under research

Costa Rica

Future origin
AHUACHAPÁN SANTA ANA CHALATENANGO SAN SALVADOR LA LIBERTAD USULUTÁN
Origin Profile

El Salvador

A land of volcanoes and mountains. Six unique coffee regions shaped by elevation, soil and tradition.

2,730mHighest elevation (El Pital)
1,500–2,500mmAnnual rainfall
TropicalClimate
170+Volcanoes
6Coffee regions
25k+Families
Explore El Salvador

Regional figures from public agricultural and geographic records. Farm-level data is confirmed on the ground before we publish it.

Sheet 001-SV · Apaneca-Ilamatepec

The route, drawn from the range.

Working survey. Farms, stages and distances are indicative until the scouting trip confirms them.

PRELIMINARY ROUTE · PENDING FIELD SCOUTING
▲ ILAMATEPEC 1,650m ▲ 1,410m RÍO SUNZACUAPA iiiiii ivvvivii FARM — TO BE CONFIRMEDFARM — TBCFARM — TBC APANECAJUAYÚA ~4 km~7 km~7 km~5 km N 0 5 km 89°38'W89°35'W13°52'N13°50'N
EXPEDITION ROUTE COFFEE FARM VILLAGE WATERSHED ▲ SUMMIT / BENCHMARK
The journey · seven stamps

Not an itinerary. A sequence of mornings.

The shape of a day on an Origins expedition. Exact stages are finalised after scouting.

i · 1,240 m

Morning fog

Arrival into cloud. The range doesn't show itself until the second day.

ii · 1,310 m

First harvest

Into the rows at 5am with the picking crew. Your basket, your count.

iii · 1,380 m

Shared breakfast

Eggs, beans, tortillas, and an hour of questions at the family table.

iv · 1,480 m

Walking terraces

A transect up the slope, recording aspect, shade cover and varietal by band.

v · 1,480 m

Afternoon cupping

Eight lots, blind, against the map. You'll find the elevation you tasted.

vi · 1,650 m

The summit line

Above the last coffee. The whole range, and where you've been on it.

vii · 1,240 m

Sunset, fire

The closing table. Everyone reads one page from their journal aloud.

unlisted

One more

There's an eighth stamp. We don't publish it, and we won't spoil it here.

Drawer 001 · collected on site

Field specimens.

What every expedition collects and records. Drawer 001 fills as we scout.

SPEC. 001-A

Coffee flower

Coffea arabica
SPEC. 001-B

Leaf

shade-grown, N face
SPEC. 001-C

Ripe cherry

at harvest
SPEC. 001-D

Volcanic rock

volcanic basalt
SPEC. 001-E

Soil profile

volcanic andisol
SPEC. 001-F

Water sample

watershed
Record 001-01

The producer.

To be announced

FEATURED PRODUCER · ORIGIN 001
FARMPending
COORDINATESPending
ALTITUDEPending
YEARS FARMINGPending
VARIETYPending
PROCESSPending
HECTARESPending
SURVEYEDScouting 2026

Every producer we feature is someone we have met, worked alongside, and asked permission of. This record stays empty until that has happened.

What you carry home

Objects from the field.

GOAT CHERRY ORIGINS PASSPORT DOCUMENTING COFFEE CULTURE
The Passport

Blind-embossed contours, brass foil. Stamped at every expedition, kept for life.

SCOUTED IN PERSON GOAT CHERRY ORIGINS
Scout Seal

Applied only where a Goat Cherry scout has stood, met the people, and taken the notes themselves.

EL SALVADOR APANECA-ILAMATEPEC ELEV. 1,650M
Origin Card

One per region, with its own contour profile. Collect the set across expeditions.

From the expedition journal

A record of the kind an expedition produces.

A sample spread.

SAMPLE PAGE · FROM A PREVIOUS FIELD VISIT

Up before the light. Cold enough to see your breath at this height, which nobody warns you about in a country this warm.

Picked for three hours. Filled maybe a third of what Marta fills in one. She was kind about it. Ripe means it comes off with almost no pull — that's the whole lesson, apparently.

Cherries here are darker than the ones lower down.

SKETCH · SLOPE ASPECT, EAST FACE

Shade trees thin out above ~1,500. Sun exposure changes everything after that — she thinks that's why the top lot cups so different.

Note: ask about the 18-hour ferment tomorrow.

Not everything about Origin 001 is published here.

One stop on the route stays sealed until thirty days before departure — and there's a producer you'll meet whose story we won't tell in advance. Some things should arrive the way we found them: unannounced, on a road you weren't expecting to take.

The particulars

Provisioned, and what you carry.

Indicative. Final inclusions confirmed with the priority list before applications open.

Provided

  • Lodging throughout, farm and village
  • All meals, cooked locally
  • Ground transport within the range
  • Guided transects and farm access
  • Cupping sessions with the producer
  • Leather field journal, engraved
  • Printed survey sheet for your origin

Not provided

  • International flights
  • Travel insurance (required)
  • Personal purchases
  • Vaccinations or medication

Carry with you

  • Broken-in walking boots
  • Layers — significant swing across the day
  • Rain shell, Nov–Feb showers
  • Headlamp for pre-dawn starts
  • Pencil (ink runs in mist)
  • Reusable bottle, 1L minimum
"The farmer handed me a cherry and smiled. It was the first time I realized coffee begins as fruit." Field Note · Origin 001 Scout
Before you apply

Frequently asked.

How fit do I need to be?

Two to four hours of walking a day on uneven ground, at altitude, sometimes before sunrise. No technical climbing and no prior hiking experience — but you should be comfortable on your feet and on a slope.

Why a list instead of a booking button?

Origin 001 is being scouted now. The priority list is how we tell you first when dates, price, inclusions and terms are confirmed — and it puts you ahead of general release when applications open. Joining commits you to nothing.

Do I need Spanish?

No. Your host and local guides translate throughout — though a few words go a long way at the table.

What will I know before committing money?

Everything you need to evaluate it: confirmed dates and price, deposit and cancellation terms, accommodation, transport, physical demands, food, health requirements, insurance requirements and what is excluded. One stop on the route is kept back as a surprise — nothing that affects your decision ever is.

Is there an Origin Edition coffee?

When the harvest allows. Participants receive the numbered lot from their own expedition first; a small remainder is released later through Goat Cherry.

Can I come alone?

Most people do. Groups are small enough that you will know everyone by the second morning.

Origin 001 · El Salvador · Founding Season

Join the Origin 001 priority list.

We are scouting El Salvador now. Tell us who you are, and you will be the first to receive confirmed dates, itinerary and terms — and the first invited to apply.

Small groupsDeliberately limited
Authentic accessReal relationships
Local hostsKnowledge rooted in place
Responsible travelLeave a positive impact
Lifelong communityThe journey continues